WHERE FRANCHISE OWNERS & BRANDS BEGIN
WHY WE STARTED FRANCHISEHQ
The FranchiseHQ was created after years of watching franchise buyers and brands make high-stakes decisions with incomplete or biased information. Too often, candidates were pushed toward whatever paid the highest commission, and emerging brands were left to 'figure it out' alone.
We built The FranchiseHQ to be the opposite of that. We combine executive-level franchise experience with a simple promise: tell you what we’d tell a close friend, even if it means saying 'this isn’t the right fit.'
The result is clearer decisions, stronger franchise partnerships, and fewer costly mistakes for both owners and brands.
MEET THE TEAM
Evan Ferrell
Evan Ferrell is a franchise executive with more than a decade of experience transforming emerging concepts into scalable, investor-ready franchise systems. As COO and senior advisor to multiple franchisors, he has overseen national expansions, strengthened unit economics, and developed high-performing support organizations.
He has led brands through successful exits and acquisitions and brings hands-on expertise in franchisor and franchisee valuation, helping emerging concepts position for a strong exit from day one.
His expertise spans the full franchise lifecycle — FDD and compliance, multi-unit development, operations and training, technology implementation, franchisee relations, and long-term growth planning.
Dan Goldbeck
Dan Goldbeck is a highly accomplished franchise consultant based in Woodstock, Georgia, with over 15 years of experience in sales and financial services. His career is defined by value-based consultative selling and a deep ability to navigate complex decisions with clients.
Dan has helped both emerging and established brands scale by implementing franchise development systems and best practices, and has personally driven that growth through his own direct sales efforts. Known for building lasting relationships and delivering tailored solutions, Dan has guided countless entrepreneurs through the franchise discovery and acquisition process with integrity, insight, and a genuine commitment to their long-term success.
Don McMahon
Don McMahon is a seasoned franchise executive and operator with over two decades of hands-on experience across multiple franchise systems. His background spans both sides of the franchise relationship, giving him deep consulting expertise in advising franchisees and franchisors alike.
As a former franchisee with Massage Envy (13+ years, three locations) and The Joint Chiropractic (12+ years), Don built and operated successful multi-unit businesses from the ground up. He served as Regional Developer for ETF Fitness across Georgia. Today, he draws on that operator's perspective to advise franchisors on system growth and franchisees on site selection, operations, and long-term profitability.
The Principles Behind Every Engagement
OUR VALUES
Radical Transparency
We’ll always tell you what we genuinely think, even if it means advising you to walk away from a deal. You’ll hear the same guidance we’d give a close friend investing their own money.
Client First Advocacy
We don’t push brands based on commissions or quotas. Our only agenda is helping you choose the right fit for your goals, risk tolerance, and lifestyle.
Operational Expertise
We’ve sat in the seats of franchisors, franchisees, and advisors. We only recommend concepts where we understand the playbook and what it really takes to succeed.
Lifelong Partnership
Our relationship doesn’t end when you sign an agreement. We stay in your corner as you launch, grow, and navigate the realities of franchise ownership.